The American multinational corporation, Microsoft is all set to launch the latest Microsoft Dynamics CRM 2015, in the fourth quarter of the ongoing year. The latest Dynamics CRM 2015 version will aim towards improving and strengthening the collaboration between sales and marketing teams, working in a business organization. The Dynamics CRM 2015 will also feature various new tools, which will empower the marketing professionals to deliver superior customer experiences.
Microsoft Dynamics CRM doesn’t need any type of introduction. It is well known that the Dynamics CRM is one of the best customer relationship management solution, empowering business enterprises and organizations all around the globe.
Let’s have a quick look at the top 7 features of upcoming Microsoft Dynamics CRM 2015-
- Campaign Management Console
The Campaign Management Console on the Dynamics CRM 2015 has been enhanced a lot. It will now include complex multi-condition triggers to fine tune responses, A/B testing and embedded cross campaign offers. The A/B testing is highly beneficial for the marketing professional. It ensures that their efforts are going to deliver the desired results. They can easily set up and run the A/B tests and view the results using real-time analytics.
- E-Mail Editor
The Dynamics CRM 2015 features a new email editor, which allows the user to select new pre-defined email templates or create new using the interactive drag and drop build process or an advanced editor, given for the CSS & HTML experts.
- Sales & Marketing Collaboration
Dynamics CRM 2015 aims towards establishing a better collaboration between your sales and marketing teams. The all new Sales Collaboration Panel allows the sales team and the managers to share their views into framing new targets and marketing campaigns. It also empowers them to have a closer look on the ongoing campaign activities and control communications, which targets their customers.
- Guided Sales Process
The Business Process Management (BPM), which was introduced with the Dynamics CRM 2013, has been now upgraded and improved in the Dynamics CRM 2015 version. It includes a new branching capability, beneficial for business enterprises to implement complex business processes.
- Improved Search
The Quick Search feature has been added with lots of new improvements in the Dynamics CRM 2015 version. The user can easily view any record simply by entering the related keywords in the search box on the navigation bar.
- Product Families
With this feature, the marketing professionals can boost the selling effectiveness and draw huge profits for your company. This feature allows bundling of products and then recommend/offer all the related products for cross-sell and upsell in an effective way. The operations managers and the salespeople would have an improved product selling experience, and they can sell the company’s products more effectively.
- Field Level Security
This feature allows the business organizations to restrict access to confidential and sensitive data. The admin can restrict access to specific fields as well. This feature empowers the admin to control the access levels of other users, as per the need.
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