Dynamics 365 for Marketing

Automated, Interactive Journeys

Customer journey orchestration lets marketers create multiple-step, multichannel marketing campaigns that target a specific segment, deliver marketing email messages, respond to contact interactions, launch Dynamics 365 workflows, and more.

Key campaign-automation features include:

• A library of predesigned and custom templates to instantly outline your basic strategy
• Visual drag-and-drop journey designer
• All marketing content available in one place, viewable and editable by using embedded content designers
• Event-driven, extensible automation
• During and after execution, in-place insights provided by the designer so you can see where contacts went and what they did there
• The ability to create custom channels in customer journeys to extend the marketing capabilities

Powerful Email Designer

Email is a key component of most online marketing campaigns. Use the drag-and-drop marketing-email designer to create attractive messages quickly, based on professional, customizable templates. All templates are carefully designed to look great on a wide variety of devices, platforms, and email clients.

Key marketing email design features include:

• Simple, no-code, drag-and-drop content designer
• Professional email templates to speed up email creation
• General and client-specific email previews
• Seamless integration with Litmus, a third-party service that specializes in generating pixel-perfect previews that show how your messages will look on nearly any combination of clients, form factors, and orientations
• HTML code editor for adding advanced customization and dynamic content, easy collaboration between power users and business users, and importing templates and designs from other systems
• Detailed open, click, and forward results for each message
• Heatmap, location maps, and other advanced visualizations of email results

Event Management

Plan, promote, and manage marketing events and webinars.

Live events and webinars are often a vital sales-and-marketing channel, but they can be very complex to arrange, execute, and follow up on. The Dynamics 365 event management feature helps you every step of the way — from initial planning and budgeting, through promotion and publication, attendee registration, webinar broadcasting, final analytics, lead generation, and evaluation of ROI.

Landing Pages

Create and publish professional-looking landing pages to capture website visitors as contacts or leads.

Other types of landing pages include subscription centers, which enable contacts to manage their mailing list subscriptions, and forward-to-a-friend pages.

Design your marketing pages by using the graphical, drag-and-drop content designer, which works just like the one provided for designing marketing email messages. When your page is ready, publish it to make it available to users on the internet. The system uses the standard Dynamics 365 portals feature to publish and operate all marketing pages.