Newly Added Capabilities to Catapult Your Business Performance
MS Dynamics CRM has launched new capabilities on the platform for marketing, customer care and social listening, exclusively for the retail industry. Retail businesses directly interact with customers and rely heavily on building strong customer relationship in order to create enduring business. The new updates are expected to be pushed by Microsoft Dynamics CRM development company in the second half of 2014.
Being Social with Dynamics CRM
With social network marketing rage among the public, it has become imperative for retailers to make their presence felt on the social media pages through business pages and offers. It has gained them greater exposure and opportunities to explore newer horizons. The new capabilities expand the existing social marketing capabilities of Dynamics CRM through targeted marketing programs the Microsoft Social Listening capability enables marketers to analyze and act upon market intelligence from social conversations across social channels. Users can track brands, products, campaigns and competitors at a global scale.
Marketing Edge with Dynamics CRM
The marketing capabilities on Dynamics CRM gain their edge from the real-time data access from customer reactions. The new capabilities added to Microsoft Dynamics Marketing brings with it advanced capabilities for campaign planning and management such as a visual campaign designer. There are new lead management and scoring capabilities, scalable email marketing for delivering millions of messages every day and marketing analytics.
Personal touché on customer care with Dynamics CRM
Dynamics CRM was equipped with a comprehensive customer care system that allowed one to gather customer information and categorize them through all digital channels and segment them. This allowed one to analyze customer trends in real-time and designs their marketing strategies accordingly. Microsoft CRM development allows developers to enhance the software with Add-ons to further analyze data comprehensively.
The new feature extends the organization’s ability to support, engage and respond to customers across multiple channels – web, mobile and social. There are new core case management capabilities and a Unified Service Desk, which is a powerful application designed for call centers that allows executives to manage multiple interactions simultaneously.
Microsoft has acquired Parature which will allow users to deploy customer service features such as self-service via support portals, Twitter and Facebook, web chat and video capabilities. The Dynamics CRM developers in New York, New Jersey and San Francisco develop add-ons that can be integrated with the new capabilities to deliver a more personalized CRM platform.