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How to Pick Right Mobile Platform for your Mobile App

Right Platform for Your Mobile App

There is abundance in the universe — This holds true for the world of technology and especially the realm of building and launching applications. There are any number of mobile apps in the market today. Likewise, there are also as number of mobile platforms such as Windows mobile, iPhone, Android, BlackBerry, Sun J2ME etc. That’s lot of market space for making mullah as well as satisfy your creativity!

How to Choose the Right Platform for Your Mobile App

One has to analyse the pros and cons of every mobile platform and relating them to your application before arriving at conclusion. Here’s how:

Advent of Mobile Devices and Mobile Apps in the Market

The world is fast moving from Desktop to mobile devices. Thus, companies are constantly introducing innovative devices in the market. It is a good idea to choose a multi-channel approach that supports multiple new devices. With multi-channel apps, users derive a consistent experience. These mobile apps run on the device and integrate with GPS, camera etc.

Do you know that 73% of all apps revenue came from apple’s App Store? It is actually revenue Vs Visibility! For instance, Whatsapp, which is a messaging app, is available for free on Android platform. However, developing for Android is cumbersome as one has to plan for at least 400 handsets while programming. You have to find out about customer behaviour too — What do customers prefer more? iTunes or Google services such as Gmail, Maps and Calendar etc. Just ‘Follow the Customer!’

Today mobile platforms have an integrated environment and so, developers have to create apps for targeted platform audience. You can choose the one that gives superior mobile app development experience and which you feel is the best for your needs. Market trends change fast and there is competition out there. Base your decision on proper knowhow of mobile app development platforms and also latest advancements in the industry.

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