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Point of Sale: Future of the POS, why Retail is going more Personalized

Despite the undeniable rise of online, physical retail and the experience that goes with it – going into a store and discovering new products, seeing, touching, and testing them in person, trying them on, and asking a store associate for advice – remains critically important.  Over the past decade, Point of Sale POS systems has evolved from a static cash register at the checkout point to a collection of valuable touchpoints that sit at the heart of the entire retail experience.

Moving on, POS system software with LS Business Central will move from a transactional role to one of consumer empowerment, bringing the shopping experience to wherever the customer wants it, however, they want it.  

Whereas, LS Retail is a fully integrated retail management solution built on Dynamics 365 Business Retail. By using it instead of many, you can cut software and system administration costs, say goodbye to integration costs, have consistent financial data, control prices, simplify and speed up upgrades, and access all your business information as and when you want. MetaOption is a LS Retail Partner that helps your retail business with LS Retail Functionalities.

Here are some ways in which the LS Retail POS functionality is evolving and how it is helping transform the customer experience for the better. 

1. Moving the POS to the consumer’s device

Running a POS on a mobile device like a smartphone or tablet is already commonplace in the industry. And while retailers are still exploring the opportunities that this approach offers, they also recognize that more customers expect to be able to interact in the retail environment with their own mobile devices too.

2. Cloud-based technology

Retail employees need to be able to access store transactions or sales data quickly from their devices wherever they are. Cloud technology is now widely adopted across the retail industry, also because it enables retailers to integrate customer, transaction, and inventory data with omnichannel orders, and make all the data available in real-time for store associates. This wealth of information also empowers retailers to deliver personalized brand experiences, offer endless aisle shopping, create offers that resonate with customers, and optimize store fulfillment and inventory management. 

3. Personalizing the experience

Today, it is easy to use a Point of Sale (POS) system that can help you tailor the experience to the needs of each customer. For example, a POS with clienteling functionality allows you to identify customers who have a profile with you, enabling store associates to deliver highly personalized and relevant product advice.

LS Retail Functionalities:

LS Retail includes specialized functionality to:

With LS Retail capabilities you can manage all your business operations and processes within one environment, and have all your data within one database. In other words:

You can also now trigger Point of Sale commands and button clicks via keyboard shortcuts. This kind of configuration can be useful to speed up sales for the POS user.

For more information and a tailored demonstration contact us today at MetaOption.

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